This research study was completed as part of my Masters of Science in Human Factors Ergonomics at Cornell University. In this study participant’s rate perceived aesthetic value, spatial presence, and affective reactions (i.e. emotions) after touring two virtual hotel environments, one on a VR headset, and a second on a 65” 4K Ultra HD (UHD) screen display.
Hypothesis 1: A virtual environment viewed on a VR headset will provide a higher sense of spatial presence and emotions compared to the same virtual environment viewed on a screen display.
Hypothesis 2: A virtual environment viewed on a VR headset will provide superior perceived aesthetic value compared to the same virtual environment viewed on a screen display.
Hypothesis 3: Process variables, spatial presence, and affective reactions, will also have an impact on perceived aesthetic value.
The impact of display medium was analyzed for all process and outcome variables using a paired t-test. Emotions were measured using an adapted version of the Semantic Differential and Self-Assessment Manikin. VR had a positive influence on emotions, validating hyothesis 1.
VR had a positive influence on spatial presence, validating hyothesis 1. Spatial presence was measured using an adapted version of the MEC-Spatial Presence Questionnaire, which includes three main sub-scales including process, action, and user variables.
VR had a positive impact of percieved aesthetic value, validating hypothesis 3. An expanded version of the visual properties questionnaire was used to measure aesthetic value, and includes 10 different sub-scales ranging from complexity to materiality.